PUBLISHERS

The Zacks InvestorReach Advertising Network allows you to leverage the combined experience of nearly 30 years in the investment research and direct Internet Advertising business. With disciplined management, focus on the bottom line, and commitment to superior client service, InvestorReach and Zacks have successfully weathered the consolidation in the Internet Advertising market. In 2004, our advertising business is more profitable than ever. We would like to put our track record of success to work for you.

Please consider these additional benefits:

> Time to market.

The Zacks InvestorReach Advertising Network has pre-existing advertiser relationships - this allows us to start monetizing your ad space quickly. Allow us to generate revenue for you in Month One in comparison to the longer term process of prospecting for new advertisers or training a sales staff.

> More than sales.

 We are not proposing to simply sell banners or dedicated emails for you. Our offer is to share our expertise to help you build a more profitable advertising business overall. What ad units are selling? What positions perform best? What are key trends in advertising spending, overall, and specific to the financial vertical? What does the future hold for email-based advertising? Is current legislation a threat or an opportunity? Have you established a plan in the face of this? We study and answer these challenges every day in order to remain focused on what issues are facing the advertisers, and therefore what issues our partners should focus on as well.

> Added value of working with a fellow investment firm.

The Zacks InvestorReach Advertising Network is a property of Zacks, an independent investment research firm - which happens to be very good at advertising. However, we remain, at the core, a financial company. This means that we understand your concerns with competitive advertising. We understand your concerns with preserving your customers' positive experiences with your company, website, and emails. In addition, it means we can share ideas related to your overall business - not only advertising. Interested in proven marketing techniques that have helped Zacks build our customer database to over 500,000, enroll paid subscribers, and drive website traffic? More customers = more emails acquired = more email advertising revenue. Interested in integrating portions of Zacks' investment research onto your website? More content = more page views = more advertising revenue. The more successful your site and your company is, the more successful our advertising partnership will be. Let's work together for this mutual benefit.

> The Bottom Line?

The Zacks InvestorReach Advertising Network offers a level of partnership not seen from any other advertising network. However, not every site will be able meet our partner criteria. We demand certain inventory, performance, and operational abilities from our partners in order to deliver the quality advertising campaigns our clients demand. If you believe your site could benefit from our focus, expertise, and existing advertiser relationships, please Contact Us