Category |
Profile Point |
% Comp. Online Population |
Zacks Network % Comp. |
Zacks Network Online Index |
Demographic Profile |
|
Gender |
Male |
46.8 |
63.2 |
135 |
Age |
35-64 |
61.7 |
68.7 |
111 |
Age |
55+ |
19.7 |
46.1 |
234 |
Age |
45+ |
43.9 |
70.2 |
160 |
Age |
35+ |
68.1 |
87.7 |
129 |
Household Income |
HHI: $75K+ |
39.5 |
47.3 |
120 |
Household Income |
HHI: $100K+ |
22.3 |
27.6 |
123 |
Household Income |
HHI: $100K - $149,999 |
13.7 |
18.5 |
135 |
Occupation |
Self-Employed |
9.2 |
9.5 |
102 |
Occupation |
Prof/Managerial |
27.6 |
27.6 |
100 |
Job Industry |
Finance/Banking |
2.6 |
6.6 |
249 |
Business Purchase Decision Makers or Influencers |
Financial Services DM/Influencer |
5.9 |
13.1 |
222 |
Business Purchase Decision Makers or Influencers |
Other Technology Consulting Services DM/Influencer |
2.9 |
5.9 |
207 |
Business Purchase Decision Makers or Influencers |
Computer Hardware DM/Influencer |
14.6 |
25.4 |
173 |
Investor profile |
|
Current Market Value of Portfolio |
Portfolio: $1,000,000+ |
2.2 |
8.7 |
393 |
Current Market Value of Portfolio |
Portfolio: $500,000+ |
5.7 |
13.1 |
229 |
Current Market Value of Portfolio |
Portfolio: $250,000+ |
12.2 |
27.2 |
223 |
Current Market Value of Portfolio |
Portfolio: $250,000-$499,999 |
6.5 |
14.1 |
217 |
Securities Currently Owned (Last 12 months) |
Mutual Fund - Stock Managed |
11.9 |
33.8 |
285 |
Securities Currently Owned (Last 12 months) |
Shares of Stock (not own co.) |
22.2 |
60.3 |
271 |
Securities Currently Owned (Last 12 months) |
Mutual Fund - Stock Index |
7.9 |
21.2 |
268 |
Securities Currently Owned (Last 12 months) |
City /Municipal/ State Bonds |
3.8 |
9.5 |
248 |
Securities Currently Owned (Last 12 months) |
Corporate Bonds |
3.3 |
7.5 |
225 |
Securities Currently Owned (Last 12 months) |
Annuities |
12 |
20.7 |
173 |
Securities Currently Owned (Last 12 months) |
CD - 6 months or less |
6.3 |
10.3 |
165 |
Purchased/Transacted Online (Last 30 days) |
Stocks |
2.5 |
16.6 |
653 |
Purchased/Transacted Online (Last 6 months) |
Mutual Funds - Stock |
2.1 |
9.4 |
436 |
Shopped Online (Last 30 days) |
Stocks |
3.9 |
25.3 |
655 |
Shopped Online (Last 6 months) |
Mutual Funds - Bond |
2.2 |
12.4 |
567 |
Shopped Online (Last 6 months) |
Mutual Funds - Stock |
4.8 |
24.9 |
522 |
Shopped Online (Last 6 months) |
Money Market Funds |
2.9 |
16.1 |
561 |
Online Activity (Yesterday) |
News - Business/Finance |
24 |
67.3 |
280 |
Online Activity (Yesterday) |
Investments/Stocks |
13.1 |
50.8 |
389 |
Investment Co's - Online or Offline (Have Account) |
Any Online Brokerage Firm |
27 |
66.2 |
245 |
Investment Co's - Online or Offline (Have Account) |
Other Discount Brokerage Firm |
2.8 |
13 |
461 |
Newspaper Readership (Yesterday) |
Wall Street Journal |
3.4 |
13.3 |
387 |
Magazine Readership (Last 30 Days) |
Finance |
12 |
47.7 |
397 |
E-Mail Newsletters (Last 30 Days) |
Trade News |
3.2 |
10.1 |
319 |
Other Lifestyle Attributes |
|
Round-Trip Air Flights For Business (Last 30 days) |
3+ (round trip flights) |
2.1 |
4.9 |
232 |
Overnight Hotel Stays for Business (Last 30 days) |
5+ (overnight business stays) |
1.9 |
4.2 |
217 |
Personal Interests - Home/Lifestyle |
Collecting Wine |
2.7 |
5.2 |
194 |
In-Store Shopping – Department (Last 30 days) |
Saks Fifth Avenue |
1.8 |
6.9 |
379 |
Shopped Online (Last 6 months) |
Gourmet Food |
5 |
10.6 |
210 |
Car/Truck Segment |
Large/Large Luxury |
8.1 |
15.3 |
189 |
Car/Truck Segment |
Any Luxury Car |
18 |
28.5 |
158 |
Vehicle Make |
Cadillac |
1.9 |
6.5 |
347 |
Shopped Online (Last 6 months) |
Insurance - Life |
2.3 |
8.2 |
353 |
Shopped Online (Last 6 months) |
Loans - Personal |
1.9 |
4.5 |
236 |
Purchased/Transacted Online (Last 6 months) |
Vacation Package |
3.1 |
7.1 |
230 |
| |
Explanation of @plan data
|
|
| @plan is a site profiling tool that advertising agencies use to find sites that most efficiently match their client's target audience. The data in @plan is based on a U.S. adult active online population of 140,600,000 people. |
|
| |
|
| The first column of data (% Comp Online Population) is the percentage of the 140,600,000 that fall into each respective profile point. For example, 2.2% of the online population has a portfolio value of $1,000,000 or more. |
|
| |
|
| The second column of data (Zacks Network % Comp) is the percentage of the Zacks audience that falls into each profile point. 8.7% of the Zacks.com audience has a portfolio value of $1,000,000 or more. The third column of data (Zacks Network Online Index) is the index that shows how effectively the Zacks audience matches each profile point compared to the average online audience. |
|
| |
|
| The index for the average online audience/population is 100. The Zacks index for Portfolio of $1,000,000+ is 393, which is higher than the average audience. Since each point is a % point, then Zacks is 293% more likely to reach people with a portfolio of $1,000,000+ than the average site. |
|
| |
|
| *Source: @plan is an independent third party audience profiling tool, and is a Nielsen//NetRatings product. The audience information provided here is from @plan's 2003 Summer Release and presents an aggregated view of the online audience across the Zacks network. It includes data covering the following websites: Zacks.com, ZacksAdvisor.com, Daily Stocks, Investopedia, and StreetInsider.com. |
|
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