The Zacks InvestorReach Advertising Network is pleased to now offer behavioral targeting on the Zacks.com website. And is working to add it to all of our partner sites.

Zacks has created behavioral profiles of its audience by combining survey-gathered information with users’ site
visitation patterns. Zacks has found that its visitors fall into two broad categories - Research Fanatics and
Advisory Subscribers. Marketers can now run campaigns that are targeted to follow the most appropriate type of
investor for their products. Additionally, more narrowly defined profiles are available for targeting – set your
campaign to follow investors interested in specific topics such as Options, Mutual Funds, or opening a Brokerage Account.

Contact us for more information.