ABOUT US

The Zacks InvestorReach Advertising Network is a property of Zacks Investment Research. Zacks is a Chicago based firm with 25 years of experience in providing institutional and individual investors with the analytical tools and financial information necessary to the success of their investment process.

Founded in 1978, Zacks began processing, organizing and evaluating research produced by US brokerage firms. Today Zacks receives daily electronic data feeds and printed research reports on over 10,000 companies from over 185 brokerage firms, produced by more than 3,200 analysts amounting to over 500,000 pages of brokerage research.

Zacks' early contribution to investment analysis was the discovery that earnings per share estimate revisions are the most powerful force affecting stock prices, which gave birth to the Zacks Indicator. This, along with being the first to calculate consensus EPS estimates of quarterly earnings (1981), and to create the concept of EPS surprises, as well as the first to analyze price response to EPS surprises placed Zacks among the top innovating pioneers in the industry.

In 2001, Zacks continued this innovation by initiating an Advertising Partnership Program to work with like-minded investing websites. Zacks has found that while there are numerous financial websites with diverse investment philosophies, many have complementary audiences, and ALL respond very well to marketers offering investment products and services, other financial products, and luxury goods and services.

Remarkable growth, niche focus, and a unique business proposition prompted Zacks to spin off this Ad Partnership Program into the Zacks InvestorReach Advertising Network in January of 2004.

By aggregating the audiences of these diverse websites, the Zacks InvestorReach Advertising Network offers advertisers and agencies a broad reach and wide range of advertising packages to access this highly targeted audience of affluent, active investors, through one central, easy to manage interface.